Tag Archives: lesbian

The Power of the Pink Dollar

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The Sydney Gay and Lesbian Mardi Gras is one of Australia’s biggest tourist draw-cards, with the parade and dance party attracting many international and domestic tourists. It is New South Wales’ second-largest annual event in terms of economic impact, generating an annual income of about A$30 million for the state.

More and more businesses are recognising the importance of the Sydney Gay and Lesbian Mardi Gras and the Pink Dollar.  Here’s why:

The Sydney Gay and Lesbian Mardi Gras is the ideal marketing vehicle for your company to show its support for the Gay and Lesbian community, in turn benefiting from the purchasing power of gay Aussies and the Pink Dollar.

Sydney Drag Queen's Ménage A'trois & Prada Clutch welcome guests to the David Jones event!
Sydney Drag Queen’s Ménage A’trois & Prada Clutch welcome guests to the David Jones event

 

The latest findings from Roy Morgan Research suggest that everyday retailers should too.  37.6% of gay men say they ‘will buy a product because of the label’ compared with 23.3% of straight men, reinforcing the potential for your brand to strategically position itself as a supporter of the Sydney Gay and Lesbian Mardi Gras.  More here: http://www.roymorgan.com/findings/6866-power-of-the-pink-dollar-201606271639

Here at Sydney Drag Queen, we provide our corporate clients with direct access to one of the most effective Pink Dollar marketing tools, drag queens!

Anita Makeover, Prada Clutch & Ménage A'trois from Sydney Drag Queen the agency
Anita Makeover, Prada Clutch & Ménage A’trois from Sydney Drag Queen the agency

 

The drag talent represented by our agency, are highly regarded as some of the best in the world.  They can draw a crowd, stop traffic and make headlines in the media.

We’ll work with your marketing team to develop and deliver a strategy that will attract the attention of the Gay and Lesbian market; ensuring your brand is front of mind when Gay and Lesbian customers are making purchasing decisions.

We have partnered with the likes of Brown-Forman, David Jones, Facebook, Heinemann, St George Bank, Sydney Airport and World Square to activate their promotions for the Sydney Gay and Lesbian Mardi Gras, helping them achieve great success.

Sydney Drag Queen's Anita Makeover & Ménage A'tois welcome passengers to Sydney!
Sydney Drag Queen’s Anita Makeover & Ménage A’trois welcome passengers to Sydney

 

Sydney Drag Queen the agency is the right choice to make your Sydney Gay and Lesbian Mardi Gras promotion memorable and engaging.  We’ll help you develop a buzz and have your target market talking about your involvement and support for months to come!

Why don’t you drop us a line?  Let’s discuss your 2017 Mardi Gras strategy.  Contact Gavin today:

m: +61 403 302 681

e: info@sydneydragqueen.com.au

w: www.sydneydragqueen.com.au

Sydney Drag Queen has partnered with:

  • AMR Hair & Beauty Supplies
  • ACON
  • Adshel
  • Alice Springs Convention Centre
  • Anytime Fitness
  • Apparel Group
  • Australian Idol
  • BMW Australia
  • British American Tobacco
  • Cancer Council Australia
  • Channel Nine News
  • Channel Ten News
  • Coca-Cola Australia
  • Cruise Co.
  • Darling Harbour
  • David Jones
  • Dykes on Bikes
  • Expedia
  • Facebook Australia
  • Fountain
  • Gay Ski Week Queenstown
  • Google Australia
  • Harbourside
  • Harbourview Hotel
  • Harvey World Travel
  • Hats Off
  • Health Care
  • Heinemann
  • Hurstville Private Hospital
  • J. Walter Thompson Sydney
  • Leedham Creative
  • Leo Burnett
  • LivingSocial Australia
  • Merivale
  • Mundipharma Australia
  • Myer Bondi Junction
  • Norwegian Cruse Line
  • Now Comms Group
  • Optus Australia
  • Our Friends Electric
  • Panthers Penrith Leagues Club
  • Pandora Internet Radio
  • Pedestrian Group
  • PLAY The Brand Experience Agency
  • RAMS Home Loans
  • Rotary Club
  • Saatchi & Saatchi
  • Stationary Wholesalers
  • Starcom
  • St George Bank
  • Sydney Airport
  • Sydney Mardi Gras
  • Sunrise on Channel 7
  • Telstra
  • The Australian Tourism Exchange
  • The Apparel Group
  • The Bobby Goldsmith Foundation
  • The Northside Group
  • The Opera Bar
  • The Powerhouse Museum
  • The University of Sydney
  • The X Factor
  • Travelscene American Express
  • University of Technology, Sydney
  • Vodafone
  • Westpac
  • Windsor Wolves Leagues Club
  • World Square
  • Yellow Water Taxi
  • Zambrero

 Check us out! www.sydneydragqueen.com.au 

Sources:

  • http://www.roymorgan.com/findings/6866-power-of-the-pink-dollar-201606271639 
  • https://en.wikipedia.org/wiki/Sydney_Gay_and_Lesbian_Mardi_Gras#Support 
  • http://www.sydneydragqueen.com.au 
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