{"id":60,"date":"2016-10-03T01:19:11","date_gmt":"2016-10-03T01:19:11","guid":{"rendered":"http:\/\/sydneydragqueen.com.au\/blog\/?p=60"},"modified":"2020-01-12T03:42:53","modified_gmt":"2020-01-12T03:42:53","slug":"the-power-of-the-pink-dollar","status":"publish","type":"post","link":"https:\/\/sydneydragqueen.com.au\/blog\/2016\/10\/03\/the-power-of-the-pink-dollar\/","title":{"rendered":"The Power of the Pink Dollar"},"content":{"rendered":"\"facebook\"<\/a>\"twitter\"<\/a>\"google_plus\"<\/a>\"reddit\"<\/a>\"pinterest\"<\/a>\"linkedin\"<\/a>\"mail\"<\/a>by <\/span>\"feather\"<\/a>

The Sydney Gay and Lesbian Mardi Gras is one of Australia’s biggest tourist draw-cards,\u00a0with the parade and dance party attracting many international and domestic tourists. It is New South Wales’ second-largest annual event in terms of economic impact, generating an annual income of about\u00a0A$30\u00a0million for the state.<\/p>\n

More and more businesses are\u00a0recognising the importance of the Sydney Gay and Lesbian Mardi Gras and the Pink Dollar. \u00a0Here’s why:<\/p>\n

The Sydney Gay and Lesbian Mardi Gras is the ideal marketing vehicle for your company to show its support for the Gay and Lesbian community, in turn\u00a0benefiting from the purchasing power of gay Aussies and the Pink Dollar.<\/p>\n

\"Sydney<\/a>
Sydney Drag Queen’s M\u00e9nage A’trois & Prada Clutch welcome guests to the David Jones event<\/figcaption><\/figure>\n

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The latest findings from Roy Morgan Research suggest that everyday retailers should too. \u00a037.6% of gay men say they \u2018will buy a product because of the label\u2019 compared with 23.3% of straight men, reinforcing the potential for your brand to strategically position itself as a supporter of the Sydney Gay and Lesbian Mardi Gras. \u00a0More here:\u00a0http:\/\/www.roymorgan.com\/findings\/6866-power-of-the-pink-dollar-201606271639<\/em><\/p>\n

Here at Sydney Drag Queen, we provide our corporate clients with direct access to one of the most effective Pink Dollar marketing tools, drag queens!<\/p>\n

\"Anita<\/a>
Anita Makeover, Prada Clutch & M\u00e9nage A’trois from Sydney Drag Queen the agency<\/figcaption><\/figure>\n

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The\u00a0drag talent represented by our\u00a0agency, are\u00a0highly regarded as some of the best in the world. \u00a0They can draw\u00a0a crowd, stop traffic\u00a0and make\u00a0headlines in the media.<\/p>\n

We’ll work with your marketing\u00a0team to develop and deliver a strategy\u00a0that will\u00a0attract the attention of the\u00a0Gay and Lesbian market; ensuring your brand is front of mind when Gay and Lesbian customers are making purchasing decisions.<\/p>\n

We have partnered\u00a0with the likes of\u00a0Brown-Forman, David Jones,\u00a0Facebook, Heinemann, St George Bank, Sydney Airport and World Square to activate\u00a0their promotions for the Sydney Gay and Lesbian Mardi Gras, helping them achieve great success.<\/p>\n

\"Sydney<\/a>
Sydney Drag Queen’s Anita Makeover & M\u00e9nage A’trois welcome passengers to Sydney<\/figcaption><\/figure>\n

 <\/p>\n

Sydney Drag Queen the agency is\u00a0the right choice to make your Sydney Gay and Lesbian Mardi Gras promotion\u00a0memorable and engaging. \u00a0We’ll help you develop a buzz and have your target market\u00a0talking about your involvement and support\u00a0for months to come!<\/p>\n

Why don’t\u00a0you drop us a line? \u00a0Let’s discuss your Mardi Gras strategy. \u00a0Contact Gavin today:<\/strong><\/p>\n

m: +61 403 302 681<\/p>\n

e:\u00a0info@sydneydragqueen.com.au<\/a><\/p>\n

w:\u00a0www.sydneydragqueen.com.au<\/a><\/p>\n

Sydney Drag Queen has partnered with:<\/strong><\/p>\n